If you've ever dreaded having to
fill any kind group - from a workshop to a free teleclass - you'll want
to read this now….
How to Raise Your
Hourly Pay by Ten Times Without Spending a Penny on Advertising,
Overwhelming People with Email, or Annoying a Single Soul
From: Travis Greenlee and
Suzanne Falter-Barns
Regarding:
Special Announcement
-
Fill Your Groups Now!
Attention: All humans with a small
business to run, speaking gigs to snag, products to create, books to
keep, blogs and ezines to write, a Net presence to maintain, personal
lives to live … oh yeah … and groups to enroll …
Ask yourself: do you seriously have time to market your business?
When it comes to that workshop you were planning, or that free teleclass
you wanted to fill up, do you know how and when to get going?
Or do marketing tasks like this sink to the bottom of the pile until you
find yourself cancelling those once-important groups?
Worse … do you find yourself pulling out all the stops for the measly
group of five who did show up? All the while wishing there were more?
We all know groups like these are great for business … but how on earth
do you fill them?!
I'm Suzanne Falter-Barns, and with my
partner Travis Greenlee, we've created a solution to what could arguably
be your biggest marketing
dilemma: how to fill any kind of group - live, virtual or otherwise.
Between us we have more than 17 years of experience selling on
the
Web and filling live groups - we estimate we've touched more than
700,000 people with our work.
And we've done it by learning the hard way … so you don't have
to.
A Very Messy
Beginning
Cut to 1998. I was about to lead my first 'How Much Joy Can You Stand?'
workshop. Three weeks before the event, I put up a little flyer I'd
written on a few local bulletin boards. I just knew people would read
it, get intrigued and call me right up and sign up.
Two days before the workshop, not a soul had called.
Workshop cancelled.
A few weeks later I was crying to my friend Liza about my lack of
success. 'You know, Suzanne," she said, after listening patiently for
far too long, "you're not filling workshops because you have no
marketing plan."
Excuse me … a marketing
what?
Of course, I knew in my gut that Liza was right, and so I sat right down
and hobbled together some sort of plan. I didn't know what I was doing,
but at least this time I got one step closer to success: I ran an ad.
Somehow I managed to squeeze all the information I could into a 1/12 of
a page ad in the local free newspaper. The day it ran I sat by the phone
expectantly … but still no calls.
As it turned out, you really can't explain a full day workshop about
expressing your creative soul in a 4" X 5" box. So the guy who sold me
the ad suggested I create a flyer, instead.
This wouldn't be just any flyer … but a funny flyer with great viral
pass along, inserted into newspapers carefully targeted by neighborhood.
So I wrote one and this time the phone began ringing off the hook.
The first day I got 129 phone calls. People were totally excited and
inspired by my flyer. One man told me he'd been mortally depressed when
he picked it up off the sidewalk, with footprints all over it. Another
told me someone had magically left it in his car. People were tacking it
up over water coolers - there was real buzz going on!
I thought my ship had come in … until I realized I had no enrollments at
the end of the week. Not one! I talked to a lot of people, but I was
STILL no closer to filling my group than I had been in the beginning.
Now
I was also massively frustrated.
Why? Because I had NO IDEA how to actually close one of those precious
calls that came in. And so they all slipped away, one by one, until my
precious leads were gone.
I cried.
Some People
Have All the Luck
Meanwhile, across the country in Steamboat Springs, CO, Travis Greenlee
was starting his own Virtual Practice Builder Groups. Annoyingly, it
took him a LOT less time to get this puzzle figured out.
(I suspect he also wasted a lot less money in the beginning than I did.)
Bottom line: Travis had his ups and downs at first, like we all do, but
he 'got it' a lot faster than I did. But even I eventually figured out a
working system.
In fact, since those dark days seven years ago, I've been able to enroll
the following:
- Five $1500 annual writer's retreats
to maximum capacity … enrolling a total of 125 people
- Countless sections of group coaching programs, totaling about
250-260 members
- Free teleclass after free teleclass with an average enrollment of
500-600 members … with some well over 1000
And as for Travis (that little
overachiever!) he has created a seriously thriving mid-six figure
business just sharing his Virtual Practice Builder Group Program which
goes these days for around $1600 a pop. He and his team fill that baby
up again and again and again.
Why? Cause like me Travis learned just what works … and what doesn't.
And he quickly set about fixing his system so it works like a charm.
Which is why I was so excited to create this program with him … cause he's
totally kicked exactly how to sell the kind of virtual groups we ALL
want to lead.
By now you may well be saying. "OK, Suzanne. Can you just get on with it
and tell me how to solve my problem?"
Well, not so fast.
First, take a look and see if you've got a few key marketing
fundamentals in place. These are raw facts you need to know that allow
you to fill your groups up easily and successfully.
Because, believe it or not, filling groups is like anything else … it
all boils down to clarity and strategy.
You need to know:
1. Who your market is
2. Why they should care about your product
3. Who else is talking to them right now … and how
So let me ask you a key question. Do you
know this information? Like really, truly know it cold?
If you're like a lot of beginning Net marketers out there, there may be
a certain grey mist of fuzziness around your view of your product in the
marketplace.
So we've cooked up a quick little training series that will enable you to
gain clarity on what you don't know about properly targeting your market
and filling your groups.
Grab Your 7-Part Digital Audio MiniCourse to Learn the
Secrets and Strategies of Filling Highly Successful Group
Programs Absolutely 100% FREE!!!
Included with this FREE mentoring session:
75 Minutes of
Digital Audio Training
Downloadable
Course Workbook
Business Building Mastery TV
YES!
I want to learn 7 simple strategies to
filling my group programs with
confidence and ease.
*Your 7
Part Audio MiniCourse starts today. We
value your privacy and will not rent, sell,
share or otherwise reveal your email address
to anyone else. That's a firm promise and a
commitment.*
See, here's the thing. Your ability to fill your groups is totally
dependent on how much you can 'feel' your audience's pain. Do you
empathize completely with their situation? Do you really know what keeps
them up at night?
Does their pain motivate you to produce?
And more importantly, can you honestly
offer them a real solution?
If the answer is anything even close to 'Yes' … then you're in good
shape. Because you'll need that empathy and passion to stick with the
process and really do the work that's involved in making your groups a
success.
Did I
Mention This Is Not a Product for the Terminally Lazy?
Call me hard-core, but I believe, as does Travis, that if you want to
see results you've got to put in some time and effort. Not a lot - but
at least some.
So let's just put this disclaimer right up front:
WARNING: The Fill
Your Groups Now Processes will require commitment, at least some of
your time and a fair amount of energy.
Hey … I would be a remiss marketer if I
told you this was the 'ten minute solution' to filling all your groups.
It is not a silver bullet or a magical process in which you'll be asked
to do an hour of mantras every day (though that's not a bad idea!)
Instead, what we've crafted here are road-tested, real-time processes
that come directly from all the mistakes we've made in our collective 17
years. We learned the hard way, so you don't have to.
One thing Travis and I have noticed when we create and launch products
is that there are always a handful of folks who buy them … and then let
them gather dust.
Indefinitely.
We know this because we hear their guilty confessionals years later.
"Remember that product you did about XYZ? …. (pause) … I bought that a
while ago ….(voice drifts away)."
Sigh.
Take a look right now and see if that might be you. And if so, may we
gently nudge you away from this product? Fill Your Groups Now is an
airtight system we've taken a lot of pains to create, and so we're
hoping that if you buy it, you will dig in and put it to serious use.
We simply don't want to sell Fill Your Groups Now to folks who
aren't going to use it. Makes us feel
bad. Makes you feel bad. Let's not go there.
Instead, we'd like to offer this to anyone who has a mission to
accomplish and needs some high powered tools to get the job done.
That's really what Fill Your Groups Now is all about - it's a turbo
charged tool that's best used by those who are going to really fire it
up and put it to work.
OK!
Now don't take it from us.
Here are just a few of the hundreds of testimonials we have received about
our programs...
"As
a result of working your program, I've completely re-engineered
my business. I created two new websites, doubled by mailing
list, published my first book, and launched and filled my new "I
can do that" interview series. Thanks for your warmth,
expertise, and hand holding when I needed it."
"I
had been struggling for several years to identify all the
components necessary to having a successful coaching and
consulting practice. As a result of this program, I have gained
the knowledge and confidence to build my practice with ease. The
passion and enthusiasm that Travis and Suzanne have put into
this program is second to none. If you are truly committed to
filling your groups, this program is a MUST to teach you how to
do it!!"
Elena Zanfei
www.ElenaZanfei.com
Who Do You
Really Want to Attract to Your Groups?
So now ask yourself this:
What is your ideal group?
Imagine that live or virtual group for just a moment. Are you up in
front of a classroom packed with interested listeners? Or are you parked
at your desk, headset clamped on, delivering content to several hundred
listeners all politely on mute?
And who's there, exactly? Some eager newbies to your field who are
hanging on your every word? Or a more experienced crowd who don't need
basics but more sophisticated information?
Are your blog visitors steadily climbing?
Can you see your ezine list leaping forward and forward and forward as
it hits the big time?
Are you starting to feel prosperous yet?
Well, keep it up, cause that's right where you're heading …
Jam Packed
Groups Are Good For Your List … and Your Business
Interesting Fact:
Using pretty much nothing
but free teleclasses, Suzanne has grown her Expert Status list in
the last 6 months from 3200 to more than 7500. That's more than
100%.
Yeah, baby!
Interesting Fact:
Using live talks, Travis has grown his own list by over 6,600 this
year and has increased his
income to $250,000+
So here's one of the big reasons why we
created this product … cause we owe all of our growth in
recent years simply to the power of groups.
And you can,
too!
Would You
Like to Earn Ten Times More Per Hour?
Well, who wouldn't?
Forget about the fact that groups can help you can fulfill your mission
in life more easily and effectively
And ignore the fact that groups enable you to reach ten times as many
people.
Well, OK … don't ignore these facts …. but keep in mind these other
points as well:
If you are a coach or a consultant, you're going to
bring a LOT
more people into your practice.
You will introducing yourself to more and more potential sales
prospects
You will get a lot more qualified sales leads by effectively
'sampling' what you do for them
You will potentially attract local and even national media
You will increase your hourly wage by ten fold
Yes, that was correct. You will increase your hourly wage by ten times.
Think about it.
If you're a coach or consultant, you probably earn $100 -300 per hour.
But how would you like to multiply that amount by 10-12 times?
You could spend that hour working with a group of 25 who are spending
$50 per hour on your 8-session group coaching program.
"This program is truly amazing! I
felt intimidated at first, however was open to learning. Whew, I
can't tell you how far I've come.
In a very short period of time I was able to create and fill 3
new group programs from scratch. I also created a new website,
7-part audio mini-course, and a lot more! Thanks again."
Phyllis Cunningham
Professional Coach, Author, Speaker
www.DestinyMapping.com
"If you are serious about your
practice, you MUST experience Fill Your Groups Now. This program
is chock full of cutting-edge group filling techniques that
Travis and Suzanne have spent years creating, specifically for
successful professionals wanting to automate and simplify their
practices.
I'm on track to double my income in 2007 with everything I've
learned. Thank you!"
Linda Puig
Communications Expert
www.ClaireCommunications.com
So How Are
You Going to Fill Those Groups, Anyway?
Raise your hand if you've tried to fill your groups using the following:
-
Posting fliers on public
bulletin boards
- Inviting your friends to invite their friends
- Stuffing flyers under windshield wipers on parked cars
- Posting spammy comments on popular blogs
- Bribing your really good friends to attend
- Running expensive ads that don't work
- Trying to sell your high priced program with Google Adwords
Sigh ….
It's
OK. We all make mistakes. In fact, I've personally done at least five of
the things on this list. But I say it's time to banish all Stupid
Marketing Moves forever!
Instead, let's get street smart and begin taking steps that are really
going to pay off for us long term … and actually help us fill our
groups!
It's Time to
Rise Up and Get Systematic!
By now you've undoubtedly figured out there's an info product lurking
behind all of this copy. And it's not just some been-there-done-that
bunch of marketing mush.
Instead, Travis and I have pooled our collective wisdom and lasered in
on just how to solve this perennial problem. Not only that, we asked YOU
… our readers … just how you would like this product to help you.
Overwhelmingly, our survey-takers said they wanted a system. In fact, a
few of them even begged for a system.
So Fill Your Groups Now was born.
From the beginning, we went to every effort we could to make this baby
as plug-and-play systematic as possible.
For instance …
Instead of leaving you struggling
just to figure out how to figure out what your market is … we've
given you an straightforward 20-page survey.
Instead of just asking you go write a sales page that kicks butt,
we give you worksheets that help you write them right then, right
there.
Instead of making you wonder just how to enroll folks by phone -
even when YOU call them, we share our personal system that
helps us close 98% of all of our phone sales.
And that's just a small part
of a nearly 80-page workbook that takes you step by step through the
group filling process. (There are almost 18 more worksheets like these
in this book!)
Here are a few more of the things the Fill Your Groups Workbook covers:
How to
design
a free feeder talk, so you can actually upsell your group from it
How to craft a great pitch letter to local, regional or national
media
How to use online sites to sell your local live event
How to price your event to sell out
How to create a press release that's going to get coverage for
your event
How to build an online sales page that converts like crazy
And this workbook is
actually only a part of the Fill Your Groups Now systems.
This is really a complete home study course - with all kinds of pieces
that come together to form a nice, tight, ironclad system.
For instance, your starter DVD video
is a jam-packed 90-minute wonder.
It takes you by the hand and sets you up with everything you'll need to
begin filling any kind of live or virtual group you can imagine.
Here's where you really sit down and get all your marketing basics
together in vivid detail. We tell you just how to do that based on our
own hard-won experience.
Then you move on to not one, but two 60-minute audio CD's
that take you
through the actual step-by-step process of filling live groups or
virtual groups.
You'll learn just when to start promoting, and how exactly to keep
promoting each step of the way until your program begins. You'll learn
when to follow up, what to say when you get someone on the phone, just
how to write press releases and all the rest of it.
If you have one single question about how to proceed after you've gone
through these materials … then we haven't done our job!
By the way …. what do we mean by
'group'?
We're talking about literally any group
you've got to fill:
free teleclasses
paid teleseminars
webinars
group coaching programs
action groups
membership sites and groups
live retreats
live seminars
live feeder talks
live longer events (3-4
days)
classes
support groups
author talks
chiropractors' and body
workers' info talks
I imagine
you may even have a group that I haven't
come up with for this list. No worries!
Fill Your Groups Now has been designed
to fill literally any kind of group
easily, effectively, and reliably.
All you have to do is follow the steps.
Another
Ho-Hum Study Course, Right? … (Yawn) … What's So Great
About This One?
Hang in there for a minute and let me take you a little
deeper into the new reality of web promotion.
Everyone's got something to sell, and 90% of the
purveyors on the Web are doing it wrong.
What we're proposing is not only how to do it right
(pooling what actually works from our experience) but a
system that makes it super simple.
The guess work is gone. You're in control. You
make it happen.
Pretty appealing, right?
We guarantee you this is NOT another overpriced bunch of
hyped-out junk about selling with Google Adwords and
pounding people to death with emails. Instead, it's a
combination of different elements that are truly street
smart … truly systematic … and truly effective.
Not only that! There simply isn't another program out
there that even begins to cover this subject in any
depth. A few people touch on it - but they
don't teach you how to fill any kind of group. And their
approach is certainly not hand-holding and systematic.
Ours is.
We made a point of creating something truly unique. And
powerful.
After all, why waste time, right?
We promise you right here and right
now:
Travis
and Suzanne’s Really Insane Guarantee
If you
follow these steps to the best of your
ability, and you listen and watch all
the elements of this program … and you
can’t fill your group at least 70% full,
we will personally consult with you by
email about why. So you can get it right
the next time!
Did We
Mention This Is an Advertising-Free System?
Believe it or not, you don't need to run ads to fill
your groups.
You can … but they may not work. And they'll be
expensive. (I personally know this after an experiment
in which I unloaded several thousand dollars over the
course of a year with Google Adwords.)
This system is designed to run like a charm without ads
-- You will never, ever be asked to spend a penny on
them.
Instead, you will be asked to spend a small amount on
professional graphics, and possibly some optimized press
release distribution. Or even a little on photo copying
… but generally, these systems are designed to operate
like the best guerilla tactics - street smart, proven,
tight and mostly free.
So How
Systematic is 'Systematic'?
One poor respondent to our survey said, "Would
someone PLEASE tell me what to do first to market my
business? I'm totally confused!"
Fill Your Groups Now is TRULY systematic
and TRULY easy to use. And it should be - because that's what you asked
for.
You'll learn what to do seven months out, or four months out, or 14
weeks out, 10 weeks out, 8 weeks out, the day before the event and so on
… so you can sell out group after group.
Fill Your Groups Now lays it
all out in a clearly designed progression of events, each one designed
specifically for the type of group you're planning, whether it's live or
virtual.
In fact, Fill Your Groups
Now even comes with handy 'cheat sheet' timetables that are laminated
schedules for you to follow, week by week, so you don't miss a thing.
(Man, I wish I'd had this product when I started filling groups!)
You'll never flounder around again wondering ..
- Is it too soon to call the media? - Can I even call the media? - What should I say if they actually answer?
And you'll never wonder …
- How do I get anyone to pay
attention to my event in the first place? - How do I get a list together to mail to … when I have no one at
all? - Where are these people going to come from?
And you'll be done with this conversation
about free teleclasses …
- What do I do my free class about? - How much info do I give away without hurting my follow up sales? - How do I get people to show up for this thing in the first place?
This Baby
is Loaded With Material
Fill Your Groups Now comes with the following goodies to keep you on your
toes ...
Mini-binder
containing:
- CD#1 Fill Your Live
Groups Audio
- CD#2 Fill Your Virtual Groups Audio
- CD#3 Bonus Media CD - Program MP3s and PDFs
- DVD System Guide
Accelerated Home-Study
Course: - Transcripts of Audio CDs
Accelerated Home-Study
Course: - Program Workbook
Fill Your Groups
Timetable Laminated 'Cheat Sheets':
- Live Events - Free
- Live Events - Paid
- Virtual Events - Paid
- Retreats & Other High Ticket Items
Just a reminder: we spent the last five years getting this process
wrong, then studying and testing in our private little labs from hell
until we eventually got it right.
So you, fair friends, can get it right, too …. the first time.
Because we don't like to deliver info products that aren't grounded in
personal experience.
A Final Word
to Those Who Live in Doubt
The only thing potentially standing in your way, then, could be a case
of self-doubt. As in "Sure, two marketing pros can make this happen.
They have decades of experience!"
Or is this it: "My group is probably not that good anyway. So why
would anyone even want to do it?"
If that sounds familiar, I'd like you to stop right now and turn off
your inner tape recorder.
Set it to mute. Hit it with a sledgehammer. Do what you must to silence
the machine.
We're not here to create inner conflict. We're here to give you concrete
tools that can truly change your business, and even your life, but only if you let it.
That's our invitation right now: open up and let the sunshine in on your
group. You'd probably be amazed at what you can create with the right
kind of support.
Uh … So What
Could Something This Useful Be Priced At?
Good news, actually.
Take a look on the Web and you'll see a product like this simply doesn't
exist - which is exactly why we wanted to create it for you.
Of course, there are lots of programs that teach you other, sort of
comparable stuff.
And some of them cost a lot.
Like well over $1000.
Some are well worth it; others aren't. (We know. We've bought them.)
Furthermore, since we know Fill Your Groups Now is only an info product
and not a bar of gold, we're keeping the price down.
Despite the fact thatthis product will net
you far more income if you implement it faithfully - and it can keep
those earnings going indefinitely!
So we've priced Fill Your Groups Now at a reasonable $397 - or three
monthly installments of $147 - just to make your life a little easier.
(Our system will bill your credit card automatically each month.)
Again, here's what you get … this time with current market values …
Mini-binder containing:
60-minute CD#1 Fill Your Live Groups
Audio (Value $47) 60-minute CD#2 Fill Your Virtual Groups Audio (Value $47) 90-minute DVD - The Basic System (Value $187) CD#3 Bonus CD - Media - Program MP3s and PDFs (Value $655)
Accelerated Home-Study
Course - Transcripts of Audio CDs
(Value $77)
Accelerated
Home-Study Course - Program Workbook (Value
$147)
Fill Your Groups Timetable Laminated 'Cheat Sheets':
Live Events - Free (Value: $37) Live Events - Paid (Value: $37) Virtual Events - Paid (Value: $37) Retreats & Other High Ticket Items (Value: $37) Bonus Training Material Laminated Sheet (Value: $37)
GRAND TOTAL VALUE $1355
Is This
a Good Deal or What?
To give you an idea, consider this: When working in group settings,
Travis and I have been paid upwards of $2,100 per hour for our coaching
and consulting. With this being said, We've packed the most important
and powerful lessons we share with our clients into this program for the
minimal investment of $397.
You'll get our best group filling and practice building secrets - and
you can listen to them over and over - taking advantage of each and
every assignment, secret, tip and strategy.
Now look, no one ever got rich giving away the store. But we do
believe that if we offer you enough value you may hold this product
in a different place - one in which you're going to really do this
work and put our collective wisdom to work.
That said, we'd
like to offer all purchasers the following additional, juicy DVD that's
basically dripping with content. It includes the best of our back rooms…A collective
value of over $425.
Here's what you'll get:
Travis's 21 Secrets of Master Coaches and Consultant Home Study
Course. A step-by-step process to re-engineer your practice so it
really works for you, right now and in the years ahead. It will show
you how to attract high quality, profitable new clients faster than
you thought possible -- and keep them for years … and produce a
dramatically higher income than ever before (Value $ 97)
The 7 Most Costly Mistakes Service Professionals Make When Filling
Group Programs and How to Avoid Them For Ultimate Success Digital
Audio MiniCourse by Suzanne & Travis. 75 Minutes of Digital Audio Training with Downloadable Transcripts
and Workbook (Value $ 97)
Travis's Build Your Practice Online Home Study Course.
How to Automate Your Practice to Attract More, Better Clients,
and Make More Money with Less Effort.
You'll begin your training by listening to digitally mastered audio
clips of these 4 essential skills for successfully automating your
professional practice. The class notes then provide you with
step-by-step instructions for developing the success skills to be
mastered. (Value $ 197)
Get Known Now - Ten Ways to Build a Bigger Audience Now Mp3 with
Travis and Suzanne.
Learn ten tips on how to create a national or worldwide audience for
your work, and attract major media and publishing deals. It's all
about certain pieces that simply must be on your site or blog that
signal the media that you are an expert in your field, and a serious
player. (Value $47)
So there you have it… at this point, there's not much more
we can
tell you, except to share with you our personal guarantee.
We
have no doubt you'll find enormous value in this course.
We're so confident of this we guarantee your satisfaction.
Order it. Listen to the audio
classes and DVD. Explore hundreds of tips and ideas. Complete the workbook. Test the concepts. Implement the strategies. Then
decide.
Anytime over the next 30 days if you are not totally satisfied that the
information in this accelerated home study course is worth much more
than the price you paid, just contact us to receive a 100% refund!
You have an
entire 30 days -risk free- to decide.
INSTANT ACCESS Purchase Online 24 hours a day
with Credit Card by Secure Server
Tax Deductible: Keep your receipt. In the USA, all expenses
of continuing education undertaken to maintain and improve business
and professional skills are tax deductible.
If you have any questions
about payment, please
contact our Business Manager
at: 970-879-0473
or
support@fillyourgroupnow.com
We
wish you all the joy, happiness, and success in the world and
look forward to serving you soon.
To Your Success!
Travis
Greenlee, Founder of
Business Building Mastery. Travis is a Master Business Design and
Development Consultant who specializes in teaching
success-minded service professionals to rapidly increase their
bottom line through the power and leverage of group coaching programs.
Suzanne Falter-Barns, Founder of
Get Known Now!.
Suzanneis a platform building and branding expert who teaches her
clients to
establish that critical credibility necessary to become a known
expert in their field. She's one of the best of the best in
filling group programs.
P.S. Don't forget, we feel so strongly that
you will see powerful and life changing results from this program that
we will refund every penny you paid - any time within the next 30 days
if you are not completely thrilled with your results. That's an iron clad guarantee.
Want to get your
program for free?
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Program. We've created an opportunity for you to participate in this
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